License Terms — PLR vs MRR

License terms: PLR, MRR, commercial use, and personal use

The exact license supplied with each product controls what you may do with it. This is a practical overview, not a replacement for the product-specific license and not legal advice.

Why the license matters

A digital file, an editable template, and the right to resell that file are separate things. Before purchasing or publishing, check what may be edited, branded, bundled, sold, shared, or transferred.

PLR: Private Label Rights

PLR may allow you to customize and brand a product, then use or resell it within stated limits. Permissions vary. Some PLR products require meaningful customization or restrict how source files, editable links, or license rights may be passed to another buyer.

MRR: Master Resell Rights

MRR generally allows you to resell the supplied product under the stated terms. It does not automatically mean you may edit every element, claim authorship, give the files away, transfer the same rights, or use the product without restrictions.

Commercial use

Commercial use usually permits an asset to support a business, client project, or finished end product. It does not automatically grant permission to resell the original source files or transfer the asset as a competing product.

Personal use

Personal-use products are intended for your own use. They normally do not include resale, redistribution, or client-use rights unless the supplied terms say otherwise.

Before you buy or resell

  1. Confirm the exact product name and license.
  2. Check what may be edited and what must remain unchanged.
  3. Check whether the finished product, editable source, or license rights may be resold.
  4. Review restrictions on giveaways, bundles, marketplaces, trademarks, and claims.
  5. Keep a copy of the license supplied with your purchase.

Important boundaries

  • A license does not guarantee traffic, sales, income, or platform approval.
  • Do not imply a platform endorses your finished offer unless an affiliation is explicitly stated.
  • Do not make legal, financial, health, or performance claims that you cannot support.
  • Local law, platform rules, and consumer obligations still apply.

If the license on a product page is unclear, contact us before purchasing. The product-specific terms always take priority over this summary.

License terms

Know exactly what you're allowed to do

Every Resell Empire product ships with one of two licenses. Both let you edit, rebrand, sell, and keep 100% of the profit — the difference is whether your buyers can resell it too.

PLR

Private Label Rights — make it yours

Buy once, then edit, rebrand, and sell it under your own brand — or sell it as-is. You keep 100% of every order.

✓ You can

  • Edit and rebrand everything in Canva — logo, colors, text
  • Sell it as-is, or customized (we recommend making it yours so it stands out)
  • Set your own price and sell unlimited copies — keep 100% of the profit
  • Use it for client work and your own marketing

✗ You can't

  • Pass resell or PLR rights on to your buyers — they get personal and commercial use only
  • Claim copyright of the original files
  • Give it away in bulk for free

Applies to: social media template packs and video templates marked PLR.

MRR

Master Resell Rights — sell the rights too

Everything PLR offers — edit, rebrand, or sell as-is — plus your buyers get resell rights too. A built-in selling point that makes it move.

✓ You can

  • Edit and rebrand everything, or sell it as-is (customizing is recommended)
  • Pass resell rights on to your buyers, so they can resell it too
  • Set your own price and sell unlimited copies — keep 100% of the profit
  • Use it for client work and your own marketing

✗ You can't

  • Claim copyright of the original files
  • Give it away in bulk for free

Applies to: planners, e-books, guides, and everything else marked MRR.

PLR vs MRR at a glance

What you can doPLRMRR
Sell it and keep 100% of the profit
Edit, rebrand and make it your own
Sell it as-is (customizing recommended)
Your buyers can resell it too
Give it away for free in bulk
Claim copyright of the original files

Pricing rules

Templates and video templates: $20 minimum resale price. We recommend pricing between $20–$40. Selling too cheap doesn't just cut your profit — it makes the product feel low-value to your customers and hurts every reseller in the market.

Planners and e-books: no minimum. Price them however you like.

Your license PDF is included with every download — keep it as proof of your rights. Not sure which license a product has? It's listed on the product page, or email us at help@resellempire.co.

Start today

Pick a product. Brand it. Sell it.

Every product comes licensed and ready to resell — grab one and make your first sale this week.

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